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Easy & Profitable Digital Product Ideas to Sell
I’m the world’s biggest advocate for side hustling! That’s no secret. But how do you get going with a lucrative side hustle? Digital products to sell online is an excellent place to start!
Not only are electronic goods or e-goods in extremely high demand these days, the profit margins on their sales are next level! It’s virtually risk free…no pun intended.
You make a ton of money for relatively little work! And isn’t that the dream?
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With the global e-commerce market climbing aggressively and online sales currently valued at $4.3 trillion USD annually, wouldn’t you like to get in on this action?!
Let’s discuss why launching your new business, selling digital products is where you need to be! And touch on the best digital product options out there today. Learn what to sell, how to sell it and how much money you can expect to earn.
What are Digital Products?
Digital products are intangible products that exist in digital form. They are also known as digital goods, virtual goods, electronic goods, e-goods, electronic products or e-products. They are not physical items and must be shared electronically.
Digital products are shared via downloading, emailing, streaming, other forms of digital file transfer or viewing on websites, and apps.
Advantages of Selling Digital Products
By starting a business selling digital products instead of tangible ones, or as opposed to offering in-person services, you can benefit from the following:
1. High Profit Margins
The cost of creating a digital product pales in comparison to what it ultimately sells for. Generally, digital products are designed to be sold over and over, by distributing “copies” of the same product to a large customer base.
Therefore the cumulative sales that can be generated from selling a particular digital product, more often than not, exceeds it’s initial development cost by an extremely high value.
2. Relatively Easy to Get Started
For the most part, digital products just require a computer, equipped with some specialized software. And maybe some supporting hardware, depending on the nature of the specific product being created.
There is minimal capital required to get going, compared to a physical business. Plus your assets do not depreciate quickly or require constant maintenance to function.
To be clear, developing certain e-products, such as: high quality movies, software and gaming applications, can get quite complicated. However, these are typically developed by companies that specialize in these areas. Even though they are technically digital products, they are not the ones that we’d be focused on.
Vlogs, YouTube videos, TikTok content, simple apps…that’s more up our alley. The full list is shown below. All of these are easy to create with high earning potential!
3. Easy to Distribute
Digital products can easily be distributed online. They can be shared via email, websites, apps or other forms of digital file transfer. Therefore, it is easy to get your product to customers.
4. Easy to Receive Payment
Setting up a link to a sales page is simple these days. Whether you choose to set it up yourself or through a third party, the actual process of receiving a payment is uncomplicated!
With online banking, credit card payments, wire transfers and apps such as PayPal, Payoneer, Venmo, CashApp, Apple Pay, Klarna, etc., being easily accessible and accepted everywhere…. receiving payments electronically is standard nowadays.
5. No Handling of Physical Inventory
Your inventory is essentially a copy of your e-product that you have saved on your computer, hard drive, flash drive, the cloud, hosting company or whatever digital storage medium that you choose. When it’s time to conduct a sale transaction, the product is transferred online or downloaded and payment is received electronically.
Or as far as blogs and most monetized social media content go, views are tracked by an agency, and you get paid for views. You’re never ever required to store or distribute anything physically!
6. Easy to Make Changes (Pivot, Scale Up, Scale Down)
Making changes to a digital product is as simple as logging in, modifying, saving and redistributing online. No physical changes to anything, no loss of inventory, no expired goods ever!
If consumer trends change, it’s easy to modify. Want to handle more sales? It’s easy to scale up your resources to handle them. Want to trim away some fat and scale down… that’s easy to handle as well.
7. Low Overheads
Selling digital products requires very little staff, minimal equipment, limited space and very small operating costs. Most of these businesses can be run out of a home, with the owner being the only employee.
Costs of maintaining the equipment and software subscriptions required to operate, are also quite minimal.
8. Relatively Low Risk
With no physical inventory to ever get stuck with, low operating costs, minimal startup capital and a flexible business model, selling digital products is as low risk as can be.
9. Passive Income
As long as your content is published and you have an automatic sales page set up, you have passive income! Make money 24/7…even while you sleep! And passive income is the best income!
10. Unrestricted Customer Base
With published content being accessible worldwide, via the internet, every second of every day…there are little to no restrictions to where you can reach.
Once there is Wi-Fi and smart devices around, or a hard wired internet connection and a computer, you have customer reach!
11. Work from Anywhere
Running an online business offers an unmatched level of flexibility to your life. You feel like you are limitless and fully in control. With the right digital products to sell, you can literally work from anywhere!
The 23 Best Digital Products to Sell Online in 2025
All of these digital product ideas offer the full host of advantages listed above and are the most profitable options out there. They are also quite easy to get into for upcoming entrepreneurs with very limited startup capital at their disposal.
As a matter of fact, the start up cost for most of these are negligible. As in $0 to as high as a couple bucks (literally $2 to $3) to get started.
Here are the best digital product ideas to sell and the average income you can expect to earn:
1. Advice & Entertainment (Blogs, YouTube, TikTok, etc.) – $116,615 Per Year
People are willing to spend time and money on resources that would improve their lives. By delivering helpful content to enrich the daily lives of others, help them relax, or to make them more successful at the things they put priority on, there’s a ton of money to be made.
Subject matters such as personal finance, health and fitness, food, specific hobbies, home care, parenting, DIY tasks, etc., are common areas that people seek out help for. Bloggers, vloggers and other content creators that target these niche topics make a fortune.
Pick your platform and preferred form of content delivery, whether it’s in the form of publishing articles on a website. Or videos on social media platforms like YouTube, TikTok, Facebook and Instagram.
You’d be able to make money from:
i. Advertising – running paid ads by partnering with an ad agency.
ii. Affiliate Commissions – getting paid by brands for recruiting customers.
iii. Publishing Sponsored Content – partnering with brands to review and promote their products / services.
iv. Platform Flipping – deliver content, build a following, sell your platform for huge profits.
Thinking about starting a blog to earn thousands each month? Get started for just a couple dollars with Bluehost!
2. eBooks – $81,001 Per Year
Writing and publishing eBooks merges tradition with technology, to create the perfect monetization strategy. From novels, self help guides, magazines and cook books…to text books and other educational resources. Offer them electronically and make money worldwide!
3. Music – $168,964 Per Year
Love singing, playing music, DJing, creating beats or mixing music? Get your work out there and start earning! This is an extremely lucrative industry!
4. Digital Art – $100,076 Per Year
Is creating art your thing? How about graphic design? If you are into either one of them, or both, creating and selling digital artwork something to consider.
5. Photos – $42,345 Per Year
If photography is in your blood, sell your photos online via stock photo sites, modeling platforms, subscription based sites, or your personal platform. Whether it’s photos of landscapes, various sceneries, nature, people, objects or yourself…get paid!
6. Videos – $68,714 Per Year
Are you are a keen videographer and editor? Or enjoy vlogging or creating fun videos for social media platforms? You can make a ton of active and passive income!
Whether it’s strictly for entertainment purposes, or genuine information, selling video content can be very profitable when marketed right!
7. Digital Planners – $50,749 Per Year
Diaries are now somewhat obsolete. We’ve now gravitated to the world of planners! Create customized planners for professionals and students, sell accessories for them and earn a fortune.
You can also give customers the option to download and print, or offer a print and ship service.
8. Wallpapers – $55,951 Per Year
Ever since computers were invented, we all love a cool wallpaper. Create and sell custom wallpapers for computers and smart devices.
9. Professional Templates – $55,951 Per Year
Small businesses and professional freelancers require business resources to help them manage and complete their day to day operations. They need digital resources such as email templates, custom calendars, e-planners, and other digital marketing toolkits.
10. Digital Reviews – $159,405 Per Year
Doing online reviews, whether it’s on a blog, YouTube channel or other social media platform, pays well. Review products and services, and gain a following. Continue reviewing, and build even more followers. The larger your audience grows, the more money you make.
You’d receive tons of freebies, earn affiliate commissions and get paid for expressing your opinions.
11. Digital Templates for Marketing – $64,974 Per Year
Digital templates are in high demand by businesses and social media influencers these days as everyone tries to push their brand and associated merchandise. Use graphics software to create templates that can be purchased and re-purposed for sale on other platforms.
12. Online Courses & Tutorials – $63,086 Per Year
Are you knowledgeable and passionate about a certain subject matter? Create and sell an online course or create a tutorial series. As long as you are helping someone to get better at something that they are interested in, they will view your content, and they will buy your course.
Examples include:
i. Dance
ii. Playing Instruments
iii. Health and Fitness
iv. DIY Instructions
v. Sports & Hobbies
vi. Language Classes
vii. Academic Areas
viii. Fashion
ix. Professional Development Courses (Sales Training, Presentation Skills, etc.)
13. Web Design – $72,821 Per Year
Every side hustler or business person needs a website these days. Designing and setting up websites or specific web pages could be your calling.
14. Website Theme Creation – $109,905 Per Year
Create and sell website themes, which can then be purchased and run by site owners, saving them hours of set up time. WordPress users and Shopify store owners, or persons now starting up online, are constantly looking for them.
15. App Creation & Software Development – $111,845 Per Year
Whether you’re a self taught programmer or have some formal education under your belt, as long as you have the competency, capacity and creativity to create software or apps, go for it!
From fun games to apps that make our life easier. Get your digital products on the market ASAP.
16. Podcasts – $75,498 Per Year
Love talking? Start a podcast! Share your opinions verbally, engage in discussions with guests, debate controversial topics or just have fun while earning.
17. Printable Templates – $44,992 Per Year
Build templates for helpful, printable resources that people need on an everyday basis. Get creative with different fonts, colors and styles, while delivering high quality, professional, accurate formatting.
Persons need help with acquiring templates for: budgeting guides, flyers, business cards, official letters, resumes, etc.
18. Subscription Packages – $60,994 Per Year
Pick a platform and deliver membership only, exclusive content. Receive monthly subscription payments to publish:
i. Magazines
ii. Music
iii. Videos
iv. Blog Posts
v. Tutorials
vi. Streaming Content
vii. Webinars
viii. Emails
19. Online Filters – $105,577 Per Year
Create online filters for social media sites or software plug-ins for editing photos and videos.
20. Font Kits – $83,148 Per Year
Design new fonts and create font kit packages to install as upgrades for email, word documents, etc.
21. Personal Wellness Content – $54,137 Per Year
The personal wellness craze is at an all time high. Any content that you can produce that is geared towards: self care, body positivity, inclusivity, mental health, personal growth, being a better version of yourself, living your best life, organic nutrition, herbal remedies…will make you money!
People are willing to pay to hear that they need to change very little about themselves. Pick a platform and start selling!
22. Spreadsheet Templates – $175,000 Per Year
Spreadsheets are super helpful but there aren’t a lot of people that can build their own. Even if someone can, they’re probably too busy to build the more complicated ones. Build and sell spreadsheet templates to help with:
i. Dieting / Nutrition / Health & Fitness
ii. Budgeting
iii. Calculating Taxes
iv. Small Business Accounting
v. Inventory Management
vi. Performing Specific Calculations for Students
23. Personal Improvement and Motivational Challenges – $54,033 Per Year
People love personal challenges. Challenges to better themselves or to engage in friendly competition with their friends or family members. Create challenges with virtual rewards such as:
i. Fitness Challenges
ii. Nutrition Challenges
iii. Mental Development Challenges
iv. Personal Wellness – reading, sleeping, outdoor time, screen time, developing a new skill, etc.
v. Challenges that Combine Several of the Above
Bonus: Consulting & Freelancing Services – $103,425 Per Year
Offering private consulting services, or freelancing on sites like Fiverr, when done right, is a multiple six figure income stream. Put in the effort and bank that money…simple!
However, this is active income. Even though you are selling digital products online, you still need a certain level of actual client engagement to complete the tasks. The good news is that you still get to work remotely and on your own terms to some extent.
With the amount of money involved, it’s definitely worth it though. Dig into your area of expertise and dive into the world of remote consulting.
Disadvantages of Digital Products to Sell Online
Even though selling digital products come with many advantages, there are some drawbacks. These include:
1. Illegal Distribution May Affect Profits
As long as you put something out on the internet, and attention is being drawn to it, and it’s profitable… someone else will try to profit from your work. Persons may try to steal your ideas or get away with copying certain aspects of your business for their benefit.
The good news is that there are numerous laws and systems in place to minimize this these days.
2. Business Can be Negatively Affected by Online Changes
Just like any other business, changes to consumer likes, dislikes and market trends, will affect business and profits. With technology constantly evolving, your digital products and how you market them need to evolve as well.
3. Training May be Required
Running special software, editing or setting up online sales pages and taking care of certain details of your specific online platform, may require some training. Fortunately, there is usually someone readily available, a video or two to watch or some blog posts to read, that does exactly that.
As far as software development, app creation and coding goes, you’d need a certain amount of formal education or years of research and self-training to get to that level.
4. Market Saturation & Competition
The downside to a global customer base, is global competition from other suppliers. Certain digital products such as graphics and templates are high money earners, but the market is saturated.
You need to offer high quality products, a competitive price point and a creative marketing strategy.
Pro Tips for Digital Products to Sell
Market Yourself Smartly
Offering digital products to sell goes way beyond the actual goods. You need to market yourself as a high quality, reliable brand. Build your sales page and surrounding content with this in mind.
Have a social media presence. Be active and engage with your audience. Let your personality shine through. Be likeable and trustworthy. As your popularity grows, so would the money making opportunities.
Pick the Right Delivery Method
Select a platform (or platforms) to market your product based on the nature of the digital product you are selling, your strengths and your specific personal boundaries.
If you are charismatic, confident, have thick skin and comfortable in front of a camera, YouTube or TikTok are perfect platforms for you. If not, you’d probably want to steer clear of those.
If you are comfortable behind a keyboard and love writing, delivering content via a blog might be more suitable for you. Know your strengths and limitations and act accordingly.
Get on Board with Trends
YouTube, YouTube Shorts, Facebook videos, TikTok, Instagram, email subscribers, blogging… Whatever platforms are trending or whatever is hot within the various platforms, get on board with it.
Earn Active and Passive Income
Engage with clients actively, put in the work, pitch proposals, close deals, get paid. Pair this with a passive income stream via ads, affiliate commissions, an automatic online sales page, and get paid while you sleep.
A winning money making formula must involve both passive and active income!
Develop Your Skills
The world is ever changing and you need to keep up with it. Invest in yourself, your education and keep learning so you can always be one step ahead.
Follow Your Passion
Love what you do! Be passionate about what you are promoting and how you go about promoting it. Customers feed off of your enthusiasm and in turn get excited by your products.
Sell Multiple Digital Products
Figure out how you can get paid from multiple different avenues! Post advice on a blog or vlog while getting paid ads on your platform. Team up with brands for sponsorships, while earning affiliate commissions. All while selling digital merchandise. This is merely one example. Find the recipe that works for you!
Pursue Sales Diligently
Reach out to brands via email, calls or DMs. Let your voice be heard and hunt for ways to sell your products aggressively and strategically.
Be Relatable
You need to sell digital products that can easily be aligned with the wants and needs of people and businesses out there. Be someone that brands can partner with. Or offer content that people can relate to.
Offer Options
The more people you can cater to, the more likely you are to succeed. For example, sell digital planners to cater for the techy people, while offering printable options for the people who love putting pen to paper.
Mix modern with tradition, cater for young and old, men and women, color and monotone, various tastes. Promote technology and trends while respecting classic options. Present a bit of variety.
Offer Good Quality Digital Products
Ultimately, your digital products need to be good. You want good reviews, recommendations and you want return customers.
Price Competitively
Do some market research and price your products in line with market standards. You do not need to be the cheapest around, as long as you offer good value!
Develop a Competitive Advantage
In order to shine over the competition, you need to have something that people deem special. Either through the quality of your product, sales techniques, prices or a combination of all of them.
Frequently Asked Questions for Digital Products to Sell
FAQ: What is the best selling digital product?
The best selling digital product is anything that falls in the category of information, entertainment and digital tools. As long as the product is pitched to the right audience, using the right approach, it will be a best seller!
Content on blogs, video content, tutorials, podcasts, eBooks, software, online courses, templates, planners and printable merchandise, are all best selling digital products.
FAQ: What is the easiest digital product to make?
The easiest digital product to make is any piece of e-merch that you would enjoy making. For the most part, printable planners and graphics are quite easy to make. Blog content and videos are easy to make if you have good writing skills and video editing expertise, respectively.
If you have a bit of additional time on your hands, eBooks and online courses can be created with some ease as well.
FAQ: What is the most profitable online product?
The most profitable online product is one that is marketed well! Blogging, streaming, publishing eBooks, selling online subscriptions, e-training courses and producing video content are all million dollar industries. And absolutely anyone can get started with them.
Designing software is a bit more complexed and requires very specialized abilities, but takes profits into the multi-million dollar category.
FAQ: How do I start selling digital products?
Think about your talents, personal boundaries and the digital products that peak your interest. You’d then be able to decide the platforms that you want to utilize to market your digital products, and strategize on your delivery method.
From publishing eBooks, anonymously… to having a very active presence on social media and selling video content, the choice is yours.
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Final Thoughts on Digital Products to Sell
Selling digital products is easier than you think. It’s profitable, manageable, and it’s as low risk as can be. Figure out the products that you are interested in selling and start working on a delivery platform along with other ways to earn a competitive advantage.
You have a ton of options and marketing ideas to choose from!
Do you know of any other profitable digital products to sell? Do you have any first hand experience or tips that you’d like to share with us? We’d love to hear from you in the comments section below.
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